I don't know about you, but I've often wondered where a business gets its name. I had, afterall aready had another massage business and had already been through this, and I also knew what I wanted to communicate to potential clients. Some would think it should be easy.  I spent countless days and nights spent trying to come up with a name that I felt was appropriate. I made many, many lists, only to repeatedly cross off my own ideas. And then...it finally came to me.
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I had been having a conversation with a couple people about how we come to a point in our lives where we find ourselves making plans for our futures or even just sharing dreams of what is yet to come. I have found myself often saying someday I'll do that, go here or try that. In our conversation I heard myself say "Someday is NOW!" That night I went to sleep and woke up realizing I had my business name, for the time for self-care, self-reflection, self-exploration is NOW. From that came the term Nurturing Our Wellness (NOW).